Find out how Gartner helped AARP achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organization.
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Gartner for Marketing Leaders
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CMOs Continue To Face Budget Constraints
As enterprises contain expenses to weather inflationary pressures, budgeting effectively in this challenging environment takes skill. CMOs must do more with less — especially with technology, talent and multichannel. See how your peers are allocating their budgets and benchmark yours with actionable insights and advice.
A Quick Guide on ChatGPT for CMOs
As marketers explore ChatGPT without restriction, CMOs must establish policy and controls. Gartner's latest guide provides insights on ChatGPT and provides recommendations on what CMOs can do to combat challenges as ChatGPT’s usage is on the rise.
Q1 2023 Chief Marketing Officer Journal
CMOs need new perspective to the consumer, budgetary and macro challenges they're facing this year, along with the leadership vision they’ll need to respond to them. This edition of the CMO journal helps you harness the latest trends and data with a focused vision to guide your organization through 2023 and beyond.
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Client Success Stories
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Enabling a Personalized and Digital Customer Experience (CX)
Increasing Revenue with a New Digital Strategy
Find out how Gartner helped Pennsylvania State Employees Credit Union (PSECU) investment from the board, transform its website and improve growth.
Elevated Customer Experience While Saving Time and Money
Find out how Gartner helped Consumers Energy Company evaluate their existing technology and adjust their marketing org structure to improve customer experience.
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