As enterprises contain expenses to weather inflationary pressures, budgeting effectively in this challenging environment takes skill. CMOs must do more with less — especially with technology, talent and multichannel. See how your peers are allocating their budgets and benchmark yours with actionable insights and advice.
As marketers explore ChatGPT without restriction, CMOs must establish policy and controls. Gartner's latest guide provides insights on ChatGPT and provides recommendations on what CMOs can do to combat challenges as ChatGPT’s usage is on the rise.
CMOs need new perspective to the consumer, budgetary and macro challenges they're facing this year, along with the leadership vision they’ll need to respond to them. This edition of the CMO journal helps you harness the latest trends and data with a focused vision to guide your organization through 2023 and beyond.